Farmers get direct link to Manila consumers.

Farmers across the Philippines now enjoy a direct link to consumers in the nation’s capital, allowing the citizens to purchase basic goods at way cheaper prices.

The Manila City government, in partnership with the Department of Agriculture (DA), launched on Monday, October 14 a “Kadiwa” grocery outlet at the inner court of City Hall.

The ceremonial launch was led by Manila City Mayor Francisco “Isko Moreno” Domagoso and several officials from the DA.

The launch of Kadiwa stores in the nation’s capital was among the Mayor’s frontline platforms during his campaign in the 2019 local elections.

Domagoso said he considers the Kadiwa project a win-win solution for both poor consumers and struggling farmers.

He added that the city government, through the Manila Tourism and Cultural Affairs Bureau, intends to maintain the Kadiwa project as a weekly “farm tourism” event at Manila City Hall.

“Hindi lang ito para sa ating mga mahirap na kababayan, malaking tulong po ito sa ating mga magsasaka,” Domagoso said.

“Ang mga tao ngayon, mabibigyan na sila ng katipiran. Maaari na silang makabili ng sariwa at malinis na gulay sa napakababang presyo dahil hindi na nila kailangan dumaan pa sa mga middle man,” he added.

Manila City government Special Projects chief Joy Dawis said farmers would no longer have to go through the so-called “middle man” just to sell rice, fruits, vegetables and other agricultural products to consumers under the Kadiwa project.

Dawis said this allows consumers in Manila, particularly poverty-stricken families, to purchase these basic goods at very low prices compared to other markets.

The launch of the Kadiwa project in Manila is just the first of many more outlets across the nation, according to DA officials.