TOURISM

CALENDAR OF EVENTS

Panorama: THE ENEMY, THEN AND NOW

By Jullie Y. Daza
  • VISION
    THE MANILA TOURISM AND CULTURAL AFFAIRS BUREAU COMMITTED TO BE THE VIGOROUS PRIME AGENCY IN PROMOTING THE CITY’S TOURISM IN THE SERVICE AND DEVELOPMENT OF FILIPINOS IN GENERAL.
    MISSION


    THE MANILA TOURISM AND CULTURAL AFFAIRS BUREAU IS TO INSTILL NATIONAL AND LOCAL PRIDE BY PROMOTING MANILA AS THE GATEWAY TO THE PHILIPPINES AND BE THE ROLE MODEL FOR THE YOUNG CITIZEN; ENHANCE THE KNOWLEDGE AND APPRECIATION OF THE CITY’S CULTURAL TOURISM THROUGH EXHIBITIONS.

  • tourismorgchart

FUNCTIONAL STRUCTURE

ADMINISTRATIVE DIVISION

Takes charge of the Administrative Function of the Bureau, such as planning, preparation of budget, processing of payments or claims of financial obligations, enforces civil service rules and regulations  & guidelines on various administrative matters, records and supplies management and perform related functions and other duties as may be required.

 

PROMOTION AND SPECIAL EVENTS DIVISION

Develops and implements a plan to market the city of Manila as a premier tourist destination; direct and coordinate the resources and efforts of the government and private sectors in the tourism and allied fields for the full realization of the tourism marketing plans and programs; develop and promote the city of Manila as center for M.I.C.E (National/International meetings, incentive programs, conventions, exhibitions) sports and wellness, medical tourism and other special events; Encouraging sales promotions and advertising, and implementing programs and projects with objective of promoting the city of Manila and enticing tourists to visit its tourism destinations and enjoy it tourism products; as well as attending conventions and other events provincial and abroad in representation of the city of Manila; perform related functions and other duties as may be required.

 

TOURISM DEVELOPMENT SERVICES DIVISION

Plan and conceptualize the development of the new upgrading of existing products in tourist destinations based on current market trends and approved national and local tourism development plans; formulate guidelines on product planning and development to guide the industry stakeholders; conceptualize and develop new products which will enhance tourism sites and facilities; develop a system for the monitoring and evaluation of tourism products and programs; formulate an annual and three years Manila Tourism Development Plan to provide the direction for the development and promotion of tourism; establish alliances and network with concerned government agencies, institutions to broaden and deepen awareness of tourism research and statistics gathering and compiling of tourism data; perform related functions and other duties as may be required.

 

CULTURAL SERVICES DIVISION

Takes charge of the activities of the city of Manila pertaining to Arts and Culture. The lead Division in the undertakings activities aims to develop and preserve Philippine Arts and Culture in the city. This Division also supervises the performances of the Manila City Band and Manila City Chorale.